Meta Ads For Beginners: 3-Hour Practical Workshop

Learn how to run successful Facebook & Instagram ads — even with zero experience. This 3-hour, beginner-friendly workshop teaches you everything you need to confidently create, run, and optimize your own Meta advertising campaigns for your business, brand, or account. Whether you’re a small business owner, freelancer, or creator, this hands-on session will give you the skills, structure, and confidence to advertise effectively on Facebook and Instagram.

When: 15.March 2026
Time: 10am to 1pm
Where: Luxe & Little in Claremont
Tickets: R1,490 per adult (limited capacity) via Quicket

What You Will Learn During the 3 Hours

1. How Meta Ads Actually Work

• What Meta ads are and where they appear
• The difference between Boost Post and Ads Manager

2. The Complete Campaign Structure

• Campaign – Ad Set – Ad
• How to choose the correct campaign objective for your specific needs

3. Targeting Fundamentals

• Core, Custom, and Lookalike audiences
• How to target people most likely to convert
• Interesting tips and common mistakes

4. Budgets, Placements & Scheduling

• How much to spend as a beginner
• Daily vs lifetime budgets
• Understanding the “learning phase”

5. How to Read & Understand Your Results

• The most important metrics to track
• How to diagnose poor results
• How to improve ads over time

What You’ll Be Able to Achieve After This Workshop

By the end of the 3-hour session, you will be able to:

• Set up a complete Meta advertising campaign from scratch
• Choose the right objective for your business goals
• Build smart audiences and create ads
• Understand exactly what your results mean
• Know how to fix campaigns that are not performing
• Make data-driven decisions rather than guessing
• Feel confident running your own ads — without wasting money

You will leave the workshop with the practical knowledge and repeatable process needed to create effective, affordable Meta campaigns, no matter the size of your business or budget.

Who Should Attend?

This workshop is perfect for:

• Small business owners
• Freelancers & service providers
• Junior Social media managers
• Content creators
• Anyone wanting to run ads without paying an agency

No Experience Needed

This is a beginner-friendly and highly practical training. Everything is explained in a simple, actionable way — no jargon.  You will be able to ask questions at the end of the presentation.