Learn how to set up successful Facebook & Instagram ads — even with zero experience.

This 2 hour, beginner-friendly online workshop teaches you everything you need to confidently create, run, and optimize your own Meta traffic campaigns for your business, brand, or account. Whether you’re a small business owner, freelancer, or creator, this hands-on session will give you the skills, structure, and confidence to advertise effectively on Facebook and Instagram.

What You Will Learn During the 2 Hours

Welcome & Intro (10 min)

• Why organic reach is dying and what to do about it
• The R50/day mindset — small budget, smart strategy

Module 1: The Foundation (20 min)

• How Meta Ads actually work (plain English, no jargon)
• The difference between boosting a post vs. running a real campaign
• What a Traffic campaign is and why it’s the right tool for follower growth

Module 2: Know Your Audience (20 min)

• Defining your ideal follower (age, interests, location)
• Interest targeting vs. broad targeting — what works better in 2026

Module 3: The Creative That Converts (20 min)

• What makes someone stop scrolling and click Follow
• Image vs. Reel vs. Carousel — what to run and when
• Writing ad copy that speaks directly to your ideal follower
• The 3-second rule for video ads

Module 4: Setting Up Your Campaign (30 min)

• Live walkthrough: building a Traffic campaign from scratch
• Campaign structure: campaign ? ad set ? ad
• Setting your R50/day budget correctly
• Choosing placements (Feed, Reels, Stories)
• The one setting most people get wrong

Module 5: Launch, Monitor & Optimise (10 min)

• What to check in the first 48 hours
• Key metrics: CPM, CTR, Cost per Result — what they mean
• When to kill an ad and when to scale it
• How to test creatives on R50/day

Q&A + Wrap-up (10 min)

• Live question
• How to keep the momentum going after the workshop