Last updated: 06.August 2026
1. Who We Are
This website, www.capetownwithkids.com (the “Site“), is owned and operated by Digital Rockstars Media (Pty) Ltd (“we“, “us“, “our“), a company based in Cape Town, South Africa.
We take your privacy seriously. This Privacy Policy explains what personal information we collect through the Site — including through our business Directory, reviews and comments features, and general site usage — why we collect it, how we use it, and what rights you have over it.
This policy is written to comply with South Africa’s Protection of Personal Information Act (POPIA). Where relevant to visitors outside South Africa, we also aim to align with the principles of the EU General Data Protection Regulation (GDPR).
Information Officer In terms of POPIA, our Information Officer is: Judith Lampen, contactable at info@capetownwithkids.com
If you have any questions about this policy or how we handle your personal information, please contact us at info@capetownwithkids.com.
2. Information We Collect
2.1 General site visitors
When you browse the Site, we automatically collect certain technical information, including your IP address, browser type, device information, pages visited, and referring website, via cookies and analytics tools (see Section 5).
2.2 Newsletter subscribers
If you subscribe to our newsletter, we collect your email address (and name, if provided) to send you updates, family activity ideas, and promotional content. You may unsubscribe at any time via the link in every email.
2.3 Directory listings — business information
Our Directory publishes information about businesses and venues relevant to Cape Town families, including:
- Business/venue name, category, and description
- Contact details (phone number, email address, website)
- Physical address and geographic location (map pin/GPS coordinates)
- Operating hours, pricing, and images
- Social media links
This information is collected in one of two ways:
- Submitted directly by the business owner or their representative via our “Add Listing” form, in which case submission constitutes consent to publish this information publicly on the Directory; or
- Compiled by our team from publicly available sources (such as the business’s own website or social media pages) for editorial and informational purposes, in the legitimate interest of providing a useful family resource to our audience.
Business owners can request that we update, correct, or remove their listing at any time by contacting us at [DIRECTORY CONTACT EMAIL]. We do not sell or share Directory business information with third parties beyond the ordinary display of the listing itself.
2.4 Reviews and comments
When you submit a review or comment on a Directory listing or blog article, we collect:
- The content of your review/comment and any rating given
- The name and email address you provide with the submission
- Your IP address and browser user-agent string (used for spam and abuse detection)
Reviews and comments are displayed publicly alongside the listing or article. Please do not include personal information you don’t want made public (e.g. your child’s full name, home address, or school) in the body of a review or comment.
An anonymised hash of your email address may be checked against the Gravatar service to display a profile picture, if you use one. See Gravatar’s privacy policy: https://automattic.com/privacy/
2.5 Registered accounts
If you register for an account (e.g. to manage a listing, save a wishlist, or leave reviews under a profile), we store the information in your user profile, which you can view, edit, or delete at any time from your account settings (except your username).
2.6 Images and location data
If you or a business owner uploads images to the Site, please be aware that images may contain embedded location data (EXIF/GPS). We recommend removing this before upload if you do not wish location data to be publicly extractable. This applies separately from the intentional location pin published as part of a Directory listing.
3. How We Use Your Information
We use personal information for the following purposes:
| Purpose | What it applies to |
|---|---|
| Operating and displaying the Directory | Business contact details, location, and listing content |
| Publishing and moderating reviews/comments | Review content, name, spam/abuse checks |
| Sending newsletters and marketing | Subscriber email address, name |
| Site analytics and improvement | Cookies, IP address, browsing behaviour |
| Personalisation and advertising | Cookies (via Ezoic) |
| Account management | Registered user profile data |
| Security, fraud and spam prevention | IP address, user agent |
| Legal compliance | As required by law |
Our lawful basis for processing is generally your consent (e.g. submitting a listing, review, or newsletter sign-up) or our legitimate interest in operating a useful, accurate family activity directory, balanced against your rights.
4. Cookies and Tracking
A cookie is a small file stored by your browser when you visit our Site. We use cookies for:
- Authentication — to recognise you when logged in and as you navigate the Site
- Analytics — via Google Analytics, to understand how visitors use the Site and improve it
- Personalisation and advertising — via Ezoic, to serve more relevant content and ads
If you leave a comment or review, you may opt in to having your name, email, and website saved in a cookie for convenience on future visits (retained for one year). Login cookies last two days (two weeks if “Remember Me” is selected); screen-option cookies last one year.
Most browsers let you block or delete cookies. Doing so may affect some Site features. Browser-specific instructions: Chrome · Firefox · Safari · Edge
5. Third-Party Services We Use
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website usage analytics | https://policies.google.com/privacy |
| Google Maps | Displaying Directory location pins | https://policies.google.com/privacy |
| Ezoic | Ad personalisation and site analytics | https://g.ezoic.net/privacy/capetownwithkids.com |
| Gravatar (Automattic) | Commenter profile pictures | https://automattic.com/privacy/ |
| KIT Newsletter provider | Email newsletter delivery | https://kit.com/privacy |
Embedded content (e.g. YouTube videos, Instagram posts) on articles behaves as if you visited that third-party site directly, and is subject to their own privacy practices.
6. Who We Share Your Data With
- Directory business information is shared publicly by design, as the core function of the Directory.
- Reviews and comments are shared publicly alongside the listing/article they relate to.
- If you request a password reset, your IP address is included in the reset email.
- We use third-party spam-detection services to screen incoming comments/reviews.
- We do not sell personal information to third parties.
- We may disclose information where required by law or to protect our legal rights.
7. International Data Transfers
Some of our third-party service providers (e.g. Google, Automattic/Gravatar, Ezoic) may process data on servers outside South Africa, including in the United States or EU. Where this occurs, we rely on these providers’ own compliance frameworks and, where applicable, standard contractual safeguards.
8. Data Retention
- Reviews and comments are retained indefinitely to allow automatic recognition of returning commenters, unless you request deletion.
- Directory listing information is retained for as long as the listing remains active, or until the business requests removal.
- Newsletter data is retained until you unsubscribe.
- Account data is retained until the account is deleted.
9. Children’s Privacy
Cape Town with Kids is a resource for parents and caregivers, not a service directed at children. We do not knowingly collect personal information directly from children. If you are a parent submitting a review or comment, please avoid including identifying details about your children.
10. Data Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, and unauthorised access, in line with POPIA’s security safeguard requirements. No online service can guarantee absolute security.
11. Your Rights
Under POPIA (and, where applicable, GDPR), you have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your personal information
- Object to processing, including for direct marketing (e.g. unsubscribing from our newsletter)
- Withdraw consent at any time, where processing is based on consent
- Lodge a complaint with the Information Regulator (South Africa) if you believe your rights have been infringed: Email: enquiries@inforegulator.org.za · Website: https://inforegulator.org.za
To exercise any of these rights, contact us at info@capetownwithkids.com. Note that some data we’re legally required to retain (e.g. for administrative, legal, or security purposes) may not be immediately deletable.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The “Last updated” date at the top of this page will reflect the most recent revision.
13. Contact Us
Digital Rockstars Media (Pty) Ltd, 16 Flower Street, Oranjezicht, Email: info@capetownwithkids.com